Social Media Optimisation Lewes - SMO Consultants Sussex

Social Media Optimisation

"Social media optimisation is the process of driving visitors to a websites content via social networking and marketing..."

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Social media optimisation, also known as social marketing optimisation or SMO, has become an incredibly important part of SEO, and driving targeted traffic in general. The sheer popularity of social networking websites such as Facebook, mySpace and Twitter together with numerous other social media sites such as YouTube and Flickr, communities such as LinkedIn, Forrst and Dribble and bookmarking sites such as Digg and Reddit are far too powerful to ignore.

Although social media optimisation is closely related to search engine optimisation, it does differ in several ways. Primarily the focus on driving traffic from sources other than search engines. However, improved search ranking is also a benefit to an ongoing and successful SMO campaign.

Social media optimisation is connected as a technique to viral marketing, where word of mouth is created not through friends or family, but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS and special blog search engines.

The term SMO isn't new though, in fact the phrase was first coined by a guy from New York, called Rohit Bhargava, when he wrote a blog post on the 5 rules of social media optimisation.

Increase traffic and brand awareness

Social media optimisation takes advantage of the vast amount of traffic these social networking websites generate, thus increasing your online sales and brand awareness.

Essentially there are two main methods of SMO:

- Social media features added to the content itself, including RSS feeds, social news and sharing buttons, user rating and polling tools and incorporating features for uploading images and videos.
- Promotional activities in social media aside from the content being promoted, including blogging, commenting on other blogs, participating in discussion groups and posting status updates on social networking profiles.

Fact: Facebook has in excess 500 million users and receives more impressions per day than Google does: if it were a country it would have the third largest population in the world.

Establishing your Social Media presence

Social media sites have turned traditional marketing on its head, because people are sharing their views, likes and passions in a whole new way. Blogs and online video clips have become essential business tools for todays successful businesses and entrepreneurs - don't get left behind!

My social media optimisation service makes sure your website is fully geared up to interact with social media users. I create content for your blog, news feed, or video channel, and then I make sure your content is visible to users of popular social media platforms.

During the initial consultation, and as part of the ongoing strategy between myself and my clients, I will consider just some of the following areas:

Full planning to define what you want to achieve and how I can do it
Plan the content, whether it’s an ongoing blog or one off campaign

Decide which social media sites are the most appropriate for your organisation, maybe Facebook, Twitter, Google+, YouTube, or Flickr
Is multimedia needed to back-up your campaign, such as video or audio

SMO for smart businesses

smart business smo Social media optimisation is not just limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).

Above all you need to ensure that you have a fully integrated approach to social media and search optimisation, that will lead to increased traffic to your website.

Social media is a great way to generate web traffic and exposure to your website, as long as it’s handled in the right way. In essence, once the ball is set in motion your audience do a great deal of the work on your behalf, distributing your information to their friends and contacts for you.

If you would like to know more about my social media optimisation and social network marketing services in Lewes, East Sussex then please feel free to get in touch with me.