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WordPress Web Design Lewes - Website Designers Sussex | RootHost

NEWS Due to increased workloads and company rebranding, we are not currently accepting any new clients.
If you are an existing client, or an agency, then please call us on 01323 833292 to discuss your requirements.
We will be back online shortly with a completely new website and focus.
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wordpress web design

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WordPress Web Design

"Creative, search engine friendly, custom-built WordPress web design and themes developed as a powerful content management system (CMS) and blogging platform..."

Choose RootHost for WordPress web design in Lewes, East Sussex and across the UK.

wordpress web design lewesDo you want to create a blog? Don’t need a blog, but you know that you want to easily and frequently edit and update your text and images? A WordPress powered CMS is the ideal solution for you.

"Hold on", I hear you say, "Isn't WordPress just a blog?" Simply put, No! WordPress is no longer just a blogging platform, it has evolved impressively in to a very powerful and customisable CMS in its own right, allowing for some pretty awesome web designs. The built in blog functionality is now better than ever allowing full implementation of lots of cool widgets and plugins to use alongside your social media tools like Twitter, Facebook and Google+ for a greater social marketing presence.

How does WordPress work?

To begin with, I will create a custom design for your site, and develop it in to a WordPress theme. A WordPress theme is a set of 'php files' that, when brought together, make up your website template.

Once WordPress is installed and everything has been setup, including incorporating the custom design that will match the rest of the web site – you have two options:-

With WordPress, you are given access to the WordPress administrative area where you are able to create as many pages, categories or posts (along with a whole host of other features) as you would like, all from your web browser. There is no need for expensive web development software or specific design skills.

If there are multiple authors you would like to assign accounts to then this can be done as well so that multiple people can publish articles or pages on the web site without sharing login details.

For more advanced users, there is a 'code view' option where you can edit HTML code in a page, post or article, but it is not necessary for creating simple content. The WordPress admin area provides a WYSIWYG (What You See Is What You Get) editor, similar to a mini-version of Microsoft Word.

I can develop a custom WordPress theme based on the design that I create for you. Or if you are a designer, why not let me bring your design to life by converting it to a fully functional, custom WordPress theme.

WordPress Web Design - The SEO Benefits

Search Engine Friendly Permalinks

Permalinks are simply links or URLs to your WordPress posts and pages. When you generate a post or page in WordPress, a URL is immediately created. It may look something like this; blog/?p=123. WordPress gives you the opportunity to create 'pretty' URLs or permalinks. What this means is that instead of the standard database generated URLs, you can create descriptive, meaningful URLs, for instance; blog/this-is-a-pretty-url/. See how much nicer it looks than a bunch of random numbers and letters?

Pretty URLs are much more search engine friendly as you are able to include your targeted keywords and keyphrases. Just be careful not to over do it!

SEO Friendly Post and Page Titles

WordPress can be set up to automatically make the post or page titles a permalink. A keyword rich title utilised as a permalink to your website will make it simpler for you to achieve greater rankings in Google, along with other search engines, when people are searching for the products or services that you are offering.

Using WordPress Tags

Tags are very similar to labels. Tags are found at the end of a post on (most) WordPress blog sites and enable you to use keyword phrases to describe your post and what it is about. Tags or keywords can help the search engine web spiders better index your blog post, which actually aids in assisting people who are searching for that information to find your website.

Easy Content Cross-Linking

WordPress allows you to easily link associated content, or relevant pages, which helps with search engine optimisation. Cross-linking is where you create a link from one of your blog posts, or pages, to another relevant post or page on your website. Linking pages within your website in this natural way is seen as a plus in the eyes of Google.

This is another WordPress tool to help with your search engine optimisation.

Automatically Ping WordPress Posts

Each time you create a new post, or edit an existing post or blog page, your WordPress site can alert a range of different websites that you have new, or updated, content. This is known as pinging and it is another very valuable and resourceful aid that you can use to help your web site with getting ranked higher in the search engines.

Easily Setup Google Sitemaps

Google Sitemaps has two very important advantages for site owners. Not only can it help site visitors see an outline of exactly what pages they can find on your web site, but it helps Google to further index and rank your website by letting Google know exactly which blog pages are the most important, as well as being informed of newly created pages/posts.

There are a range of free Google Sitemap plugins available for WordPress and it is a fundamental part of setting up a WordPress website.

WordPress Content Categories

Categories enable you to automatically arrange the content on your website in a more manageable, and tidier fashion, making it easier for visitors to your website to find what they are looking for. If you have visited websites where you can easily choose a list of subjects or products based on type, that website has set up categories. Take eBay, for example, that is a prime example of a well organised, well structured, categorised website giving clear and concise information on where to find what you are looking for.

As you’ve probably guessed, search engines like it when website information is well organised and this will also help with the indexing of your website in the search engines.

Quick tip: Use keywords that your audience is searching for as category titles to make it easier for people to discover you.

Low Cost WordPress Installation

Need to create an online prescence quickly, but only have a limited budget?

I can install and configure WordPress, along with a set of essential plugins for you. With the default theme, or 'off-the-shelf' template, you can start getting your content online until you are ready to upgrade to a custom theme design.

Basic WordPress and plugin installation starts at £150.

If you would like to know more about my CMS or WordPress web design services in Lewes, East Sussex then please feel free to get in touch with me.

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